Is it Dell in Israel or x5 prices of Dell accessories

30 באוקטובר 2007

7 תגובות

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Those, who remember my posts about Dell Israel, probably know what I'm going to talk about. How much costs Dell Latitude D820 keyboard (part number: UC172) in Israel?


Well, shipping, handling, etc… Let's say another 20$ (it's almost twice). So, $13.59 + $20 = $33.59. Well, they should be profitable, so another 10% = $1.36. You know what, 25% = $3.4. OK, ok, this is little money, so $40.

I just received the proposal from the well known company, which is authorized distribute of Dell in Israel as following $135 (+VAT).


I called general manager of the company and asked him the simple question: "WHY?". He responded: $75 – the keyboard + work. Well, 65$ for keyboard installation (even in laptop) takes about 15 minutes. So their technicians earns much more then software architects and consulters, about 260$/hour. Maybe I got a wrong job?

But, let's leave technicians alone and see their earn margins – it's 500%. Pretty good, isn't it?

I tried to call Dell Israel to get answers, but no one  (of 10 extensions) did not even poke a phone. I'll send them and their parent company an email to ask about their price policy. Maybe this way I'll be less surprised about such prices…

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7 תגובות

  1. Amit Cohen-Berezin30 באוקטובר 2007 ב 16:13

    How much does a new Keyboard costs in the US? (not refurbished)Does the "Israeli" keyboard is also refurbished?

  2. not interested in they-are-trying-to-rip-me-off discussions30 באוקטובר 2007 ב 16:27

    This post made me unsubscribe from your blog.

  3. Eran Kampf30 באוקטובר 2007 ב 18:14

    With a priofit margin of 500% count me in as an investor 🙂

  4. Tamir Khason30 באוקטובר 2007 ב 20:43

    not interested in they-are-trying-to-rip-me-off discussions , you, really do not have to

  5. Tamir Khason30 באוקטובר 2007 ב 20:44

    Eran, Dell Israel is not public company 🙂

  6. avrum27 באוגוסט 2008 ב 12:27

    i'm looking for a hebrew-english keyboard for the Dell Vostro. Any suggestions?