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Well, shipping, handling, etc… Let's say another 20$ (it's almost twice). So, $13.59 + $20 = $33.59. Well, they should be profitable, so another 10% = $1.36. You know what, 25% = $3.4. OK, ok, this is little money, so $40.
I just received the proposal from the well known company, which is authorized distribute of Dell in Israel as following $135 (+VAT).
I called general manager of the company and asked him the simple question: "WHY?". He responded: $75 – the keyboard + work. Well, 65$ for keyboard installation (even in laptop) takes about 15 minutes. So their technicians earns much more then software architects and consulters, about 260$/hour. Maybe I got a wrong job?
But, let's leave technicians alone and see their earn margins – it's 500%. Pretty good, isn't it?
I tried to call Dell Israel to get answers, but no one (of 10 extensions) did not even poke a phone. I'll send them and their parent company an email to ask about their price policy. Maybe this way I'll be less surprised about such prices…