First I wish a Happy New Year to all. And now to business; during 2009 we are facing growing challenges with the economical downturn that require a new way of thinking for the short to medium term. We at Triple Jump Technologies have been posting regularly on sales and marketing focus aligned with and to product readiness. We also have been hammering on about partnerships to bring forward the positive opportunities being created by the new economical order. So together with UNVC we strongly believe...

My last post dealt with the impact of the credit crunch on our organizations and specifically the Sales organization. A short recap – we need to adapt a focused sales strategy to fewer markets which poses higher potential returns. More than that, I believe that more and more we will rely on channels and local agents to minimize the financial exposure of delivering sales in these markets. On the other hand, the impact on the product team is to have the methodology and tools to quickly adapt the product...

I will not ask the silly question who has not been hit by this down turn - I assume that most hi-tech organization these days are feeling the pressure. What will 2009 hold for us is hard to tell but obviously we need to make a few changes in the way we conduct our businesses – funding is going to be hard to get and customers will cut back on their spending for sure – the perfect recipe for a headache. I would like to focus this discussion on the way (I think) sales organizations should reinvent themselves...