Enhancing your E-Marketing Campaigns Part IV – Planning & Process

יום רביעי, מאי 25, 2011

Overview This post will mainly describe and examine an example of E-Campaign process.   Main Topics How to plan E-Marketing campaign? How to design the process of E-Campaign correctly? What is an example of successful E-Campaign process for Enterprise Company?   How to plan E-Marketing campaign? In order to create a successful E-Campaign you must first plan every step of your campaign.  The meaning of E-Campaign is not simply sending one email to all your clients, get the statistics and forget that you ever did that. Creating E-campaign is all about delivering right messaging to the right audience in convenient time for them while gaining insights, which later on...

Enhancing your E-Marketing Campaigns Part III – E-Marketing KPI’s‏

יום ראשון, מאי 15, 2011

Overview This post will mainly explain E-Marketing KPI’s, why and how to set them. Main Topics Why do I need KPI’s for E-Marketing? What are E-marketing KPI's examples? How to set KPI’s for my E-Campaign? Why I need KPI’s for E-Marketing? Companies invest a lot of funds in marketing; it’s no secret that every company expects some bang for their buck from the campaign. Sometimes you are able to provide an accurate ROI (Return on investment), in other cases it’s may be hard to provide or calculate ROI accurately, however it can give you some measure of success of that particular activity. In order to do so...

Enhancing your E-Marketing Campaigns Part II – Targeting your Campaign & Personalizing Messaging Content

יום ראשון, מאי 8, 2011

Overview This post is going to be focused on introducing ways to classify and target your E-Campaign audience and achieving better results with personalized campaign content.Main Topics How can you target your audience and why you should do it at all? Why & How  should I make personalized content at my E-Campaigns? Marketing is all about to delivering right message with the right content in the right time. It’s no different with E-Campaigns.Let’s assume for example that you are Online Marketing Manager at some company. Your company has just launched a new product and you want to inform about it your current...

Enhancing your E-Marketing Campaigns Part I – Design & Innovation

יום שלישי, מאי 3, 2011

Overview This post is going to be mainly about Email design and innovative ideas for E-Campaigns Main Topics Why shall I send emails to my customers and partners? How to achieve successful E-campaign? How to design good emails? What is it that makes E-Campaigns look great, unique and innovative? What are the examples of innovative emails?Why shall I send emails to my customers and partners? It’s very important to maintain live connection with your customer or partner, creating opportunities maximizing profit as a result.One of the most cost-effective methods is E-Marketing.E-Marketing allows you to reach mass audience, and deliver messaging involving them in your Company/...

Enhancing your E-Marketing Campaigns (Five Parts Post)

Overview This post is a part of six posts that are going discuss E-Marketing method. E-Marketing allows you to impact and enhance your company/product with mass audience at low cost. In the following Posts I will share my experience at the field and hope to provide you Useful Information & Tips which may enhance your Online Marketing Skill. Post List: Enhancing your E-Marketing Campaigns Part I - Design & Innovation Enhancing your E-Marketing Campaigns Part II - Targeting your Campaign & Personalizing Messaging Content Enhancing your E-Marketing Campaigns Part III - E-Marketing KPI‏'s Enhancing your E-Marketing Campaigns Part IV - Planning & Process Enhancing your...