Founded UI in 1998 Over 13 years experience consulting to high-tech companies on human-computer interaction projects Areas of specialty include: safety, health care systems, MF to GUI transformation, 32-bit applications, web applications, PDA platforms, and multimedia Set up and managed the Application Unit at the Research Center for Work Safety and Human Factors Engineering - The Technion-Israel Institute of Technology Highly acclaimed lecturer at Technion in Haifa; Elected "Outstanding Lecturer" in department in 1997 Ph.D. in Industrial Psychology, Human Factors Engineering, Technion, Haifa B.A. in Psychology, B.A. in Jewish Philosophy, Tel Aviv University