- Listen what your customers feel. Ex: Hear them tweet.
- See what your customers are up-to. Ex: Facebook Likes
- Learn which events your customers are attending and follow them. Ex: Linked-In events.
All the above will really help you to catch your customer’s nerves and helps you serve/manage them better. Result – Happy customers !
Over the years, CRM systems has evolved to a great extent and at present we are in the xRM era. Now to compliment it more, the evolution of social CRM.
As you can see a lot of companies started using Social Media as a part of their sales and marketing
activities. A recent survey from the HBR (Harvard Business Review) says that,
79% of companies are using or planned to use social media and among them 58% currently use and 21% planning to incorporate in their business.
So social media awareness and its significance is growing and would it be the best chance for organizations to incorporate this with their CRM systems which goes one step ahead from managing your customers to ENGAGING them.
B2B companies are using social media to make buying decisions, now it is just a strategy away on how your sales people can get through them – A proper social CRM system, gets you there.
How Social, Microsoft Dynamics CRM is,
Social Networking Accelerator for Dynamics CRM: This accelerator was released for CRM 4.0 and had more than 5000 downloads.
Social Activity Dashboard for Dynamics CRM:
InsideView and Dynamics CRM:
Vibe Social Networking for Dynamics CRM:
and plenty more to come which can make the platform even better and beneficial.