The BizSpark startup of the day is SiSense, based in Israel. Below you will find an interview with Elad Israeli, Co-founder and CEO of SiSense. All the best to them and congratulations for being the startup of the day!

Website: www.sisense.com
Tell us who you are and your role in the company:
Co-founder and CEO.
What did you do before creating your company?
Before co-founding SiSense, I served as a Product Manager at global IT services firm Ness Technologies (NASDAQ: NSTC). Previously, I was a Product Manager at Anysoft and, before that, I co-founded and led technology development at BiSense, a BI technology company.
How do you feel being the most promising ‘Startup of the Day’ per Microsoft BizSpark?
We are very excited to have SiSense named 'Startup of the Day' by Microsoft BizSpark. We bring an entirely new approach to business intelligence and it is gratifying to be acknowledged by a site such as BizSpark.
What is your company’s mission?
SiSense is leading the way to a new era of business intelligence where fast and flexible BI is available to any business user analyzing any type or amount of data. With SiSense’s do-it-yourself approach to BI, BI evaluations and evaluation and implementation projects are fast and inexpensive, requiring little or no investment in IT resources, consultants or new computer hardware.
In 140 characters or less, tell us what your company does:
We enable fast, easy do-it-yourself BI over any amount of data from any number of sources, with no need for data warehouse or OLAP projects.
How did you get the idea for your company?
Long and hard past experience with traditional business intelligence implementations coupled with the advances in hardware and software technology led us to believe BI can be done with a saner approach, minimal upfront investments and short implementation cycles. We designed our products along these guidelines.
Read the full interview with Elad Israeli Co-founder and CEO of SiSense at - http://www.bizspark.com/v2/Blogs/Microspark-BizSpark-Startup-of-the-Day/Lists/Posts/Post.aspx?ID=233