April 2008 - Posts
What is the worst nightmare for successful software vendor? Piracy. Unauthorized copies may ruin most successful software company. Xbox Guitar Hero solved this problem - you cannot play a game without the guitar itself.

by ckirkman
Copying software is easy, manufacturing the whole piece of tangible product like the guitar is not that easy.
Is this new idea or what?
No, the idea is pretty old and in security space it is called two factor authentication (or strong authentication). In a nutshell it means in order to authenticate one needs to provide two types of credentials - something I know like password and something I have like smart card.
It was first time I played Guitar Hero (in fact it was first time I played Xbox, in fact it was first time played game console...). I consider seriously buying one home, I hope MS company store offers discounts on the game for its employees.
Interested In Security Engineering?
If you are interested in Security Engineering (making software more secure) for Line Of Business Application (LOB) you may want to visit my relevant posts here:
During TechEd Israel 2008 two dozens of bloggers made their dream come true.
Q. What's blogger's biggest dream?
A. To have 40,000 FeedBurner subscribers.
Q. What's behind the dream?
A. Having the impact, monetize or both.

by Ү
Lior Zoref, Digital Marketing Group Lead @Microsoft Israel, flew 25 bloggers to cover the TechEd Israel 2008 Eilat on this web site - LIVE!
Amazing. I doubt such coverage could be achieved by conventional media which puts the bloggers ahead of the game - is not it having an impact?!
What made it possible to fly those 25 bloggers down here to Eilat on expense of MS? The answer is simple - BLOGGING!
Blogging empowers you and it pays off too. Keep blogging my friend!
[Ed. - Guy, apologies for originally calling you Eran.. *shy*]
PDD - Performance Driven Development presentation by Guy Kolbis made him my Super Hero!

by Xurble
Guy is passionate technologist and inspiring speaker that glued the audience to his presentation with his high end presentation skills and deep dive tech knowledge.
Guy - thank you for the great presentation and thank you for promoting PDD, Performance Driven Development
My relevant posts
Microsoft is tough place to work - goals that is hard to achieve:
Hard to resist temptations:
Real world hard knock challenges (my laptop few hours before my presentation):
But in return you get to meet extraordinary people:

and the best part you know that you belong to best team in the world - ACE team
Shalom from TechEd Israel 2008, Eilat!
During TechEd Israel 2008 I am giving a talk on Performance Development Lifecycle to developer leads community. Main theme of the talk is carrying out performance practices throughout development lifecycle. The other theme is sticking to performance frame to make performance engineering efforts more effective.
As more I invest into best practices around performance I can clearly draw a line between software engineering and life.
Here is timely example. One of the core principles of performance engineering is properly handle exceptions to avoid resource starvation.
Let's apply it to life. What would you do if you get this screen of your VPC that holds all demos right before presentation? Sort of bad luck, life exception...
The guideline for better performance is to avoid catching unnecessary exception. So I did. Just ignored it, set up another VPC image copied all the demos and moved on. Why wasting energy and time on cursing?...
See you on my session "10 Deadly Performance Sins and How To Avoid IT", King Solomon hotel, big ballroom, 11:30.